About Us
Who We Are...
Jam Eater is a food content studio and recipe platform founded by TV chef and food writer Peter Sidwell. Based in the Lake District, we create recipe-led content designed to help brands, retailers and food businesses connect with their audience in a fresh, engaging and commercially useful way.
With years of experience writing cookbooks, presenting food television and developing branded food content, Peter brings together culinary knowledge, visual creativity and a strong understanding of what makes content perform across digital platforms. Jam Eater was built to make high-quality recipe content more accessible, more consistent and easier for businesses to use with confidence.
What We Do
We create polished recipe content that helps brands stand out. From finished recipes and styled photography to short-form video and wider campaign assets, our work is designed to give food businesses content that looks beautiful, feels on-brand and drives engagement.
Whether the focus is cookware, ingredients, kitchenware or food gifting, we develop content that showcases products in a natural and appetising way. The result is a library of useful, publishable material that can be used across websites, newsletters, social media, brochures and wider marketing campaigns.
Our aim is simple: to help brands tell a stronger story through food.
Where We Create
Jam Eater works from a purpose-built food innovation centre and film studio in Keswick, Cumbria. It is a dedicated creative space built for recipe development, food photography and video production, giving us the flexibility to create content for a wide range of clients, campaigns and publishing needs.
This studio setting allows us to produce work that feels both professional and personal — clean enough for commercial use, but full of warmth, flavour and authenticity.
Why Brands Work With Us
Great food content does more than look good. It helps customers imagine, engage and take action.
At Jam Eater, we create content that is:
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visually strong
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commercially useful
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easy to publish across channels
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tailored to food brands and product-led businesses
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built to support engagement and conversion
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If you want recipe content that is modern, polished and ready to work hard for your brand, Jam Eater is here to help.
Top Recipes
Our Plans
Find the plan that fits your business and unlock monthly recipe credits to use across the Jam Eater collection. From smaller brands needing regular fresh content to businesses building a larger recipe library, our membership plans make it easy to access polished, ready-to-use food content every month.